As an interdisciplinary design manager I bring together product design, graphic design, photography, trade show concepts and public relations to build strong, unique brands.
For your markets, let us create uniqueness in a globalised world. Learn more about my approach to design management and its benefits to your business. Find out more …
Innovation, design and branding – these keywords define an important part of the path to leadership in today's rapidly changing markets. Design management is creative management. A key component of marketing, it brings together the creative and productive elements of a company and gives them a direction. And it gives a company a face, a recognition factor, which it projects to the outside world. Design management is what makes a company distinctive and unique – and thus supports the development of a company’s brand image.
In positioning a company, effective branding is indispensable. This is also true, and particularly so, for small and medium-sized enterprises. Unlike large companies, SMEs can't afford large advertising budgets to support their branding. Here, other tools come into their own.
This primarily includes a focus on unique selling propositions such as independent product design, quality and product benefits. This focus is supported on the input side by trend-scouting and market surveys; on the output side, through sales promotion concepts and effective public relations – always based on unique products.
For Viducci's Garden I created a wide range of product lines reinterpreting classic shapes into new designs. Particular attention was paid to the production methods and the specific characteristics of the materials. All products were developed in close cooperation with the producers in Asia – with a particular focus on market requirements.
Background photo © BBB3 - Fotolia.com
Creating informative and inspirational media using a reduced, minimalist design vocabulary defines my graphic work. My portfolio includes logos, catalogues, brochures, websites and business stationery – with an in-depth knowledge of digital and conventional print production as well as web programming.
Based on my inspirational and emotive approach to photography I turn product shots into photos that underline the character of each product. These images can be used in catalogues, brochures, advertisements and press releases. The most important part of my camera gear is a Nikon D2X.
Trade shows are a brilliant way to meet customers and to make contact with prospective buyers. With my booth concepts I am helping your company to create successful performances that stand out from the crowd, get recognized and are remembered by visitors – especially at highly frequented shows.
As an important part of any public relations strategy, my press releases can help your company attract customers, investors and strategic partners. My aim is to write journalistic texts that can be printed verbatim, accompanied by attractive photos that inspire editors and bloggers to use them for their newspapers, magazines and websites. In addition, I have access to a network of experienced journalists.
print & design
design management & public relations
My studio is an awesome place for creative work. It is located in Bonn's former embassy district at Humboldt House, originally built as a guest house for the Alexander von Humboldt Foundation. Designed in 1964 by Erich Schneider-Wessling it is one of the architect's earliest and most famous buildings. In the 60s, its large window areas and mobile interior walls were regarded as symbols of communicative openness. Today the building is a listed architectural monument. More ...
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Karl H. Hergarten
53173 Bonn | Germany
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Tel. +49 228 368 2652
Fax +49 228 368 3349